Flat-Mackbook-Cover-Image

MADOVERMATTER

Illustrating a pun a day for 365 days and turning it into a business.

Every day for 365 days I drew and published a pun a day. The purpose of the project was to practice consistent creativity and pushing the limits of  generating connections. I would wake up early and before work draw-up a pun which I had thought of the day before. I would publish this design on Facebook and Instagram. Later on friends requested some of the pieces on clothing garments. So I created a T-shirt design website for gifts.

ROLE:

Creator & Designer

TOOLS: 

Inkspace, Pixelmator & Squarespace

DURATION:

18 months 

Vintage-Virtual-Reality-black_mockup_Front_Flat_White
veyenyl
Paradice-black_mockup_Front_Flat_Whitecopy
Dracooler-black_mockup_Front_Flat_Whitecopy
Wiisel-black_mockup_Front_Flat_Whitecopy
Criminail-black_mockup_Front_Flat_White

HOW IT ALL STARTED

Whilst at CNX Creative I created a colouring sheet for our office, the idea was that the colouring sheet together with colouring pens could be found in our meeting rooms. Prospective clients or partners could colour in the sheet whilst waiting. The idea was that it would free up new possibilities and facilitate thinking outside the box.

I thought I would run out of ideas but soon enough the sheet was full and the ideas kept coming. This is how Madovermatter began.

madovermatter

THE WEBSITE

Once I had finished my 365 days and I was determined to add every single design to the site, mainly because people liked different ones. I was always suprised by what people considered their favourite. Creating the website was a challenge. I built the whole website in Shopify first, uploaded every single design and set up the print and payment flow and published it. However I was not quite happy with the design and at the template I had chosen was not adjustable enough. Every time I looked at it I was not happy so I switched to Squarespace and I uploaded and created T-shirt mock-ups for every single design again. Everything was more manual there as there where less plug-ins at the time. Luckily I had the support my marvelous friend Alba Olle. She believed in the project and helped me catalogue, mantain and the bring the website to life.

Group-3