Client: H&M Group (Creator Studio)
Product Owner: Emma Raventos
3D Art: Jonas Malm, Paul O'Brien
Development: Vadim, Misha Barabanov, Jakob Ulvenfal, Oscar
UX/UI: Andreas Ekman
Check-out Solution: Spotin
Front-end development: Creator Studio Dev Team
It is a pleasure to work with Creator Studio they have a clear vision of providing the best and most sustainable garment and print quality for the print on demand sector. Mostly they want to empower creators and make it easy for them to provide a quality service and unparalleled opportunities to connect with their audience. This is exactly what my focus has been when leading the design and development for Create. Create is a tool which allows brands to create a 3D branded experience which does not compromise on their IP but empowers their audience to create unique and original print combinations for their garments.
This has involved establishing a clear vision & mission for the product, researching the current landscape and coordinating diverse teams for product development and activations. Below you can see my work which involved establishing our objectives, market landscape and frameworks to help us navigate ambiguity whilst establishing the product. More recently, after various events and experiments I created the product deck to help synthesise where the product is today to future brands.