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WARPIN MEDIA

Branding of an XR development agency.

This is an on-going project. 

What is Warpin Media?

Warpin Media is an VR/AR development agency based in Stockholm. They have pioneered AR in the fashion industry and worked on a vast range of XR products. They are currently working on a VR learning platform to position it as the leading European VR educational platform. 

Odalisque Magazine wrote an article which nicely captured the vision and mission of the CEO Emma Ridderstad.

Website

 

ROLE:

As Head of Design my role on this project was to establish the direction and vision of the Warpin brand, bringing it to life with the resources and time available.  

TEAM:

Lina Clausen - Digital Marketing Designer

Gunnlaugur Egilsson (Intern) -  Team Workshop Lead

TOOLS:

Maya, Redshift3D & Figma

With a few exceptions most of the models where purchased from 3D modelling sites to speed up the project. 

In Maya I used Redshift 3D to create the metallic irridescent material and render the images. 

I used Figma to experiment with layouts and compositions for 2D communication materials.

I used Miro  in a company wide workshop to ensure maximum representation of the voice and values of Warpin. 

UNIFYING MATERIALS & VOICE

The brand needed unifying as some communication materials were misaligned and a clear direction for the brand had not been established. As often happens client projects are always given priority and this can mean internal branding does not get the attention it needs. However a brand is really important for attracting new clients and has the power to evoke the company culture and the way work is done. 

THE ORIGIN OF THE WARPIN NAME: WARP ZONE  

The company name Warpin media came from the Super Mario Bros Nintendo Game where the user can “warp” into another (and often better) world. Founded in 2016 the aim of the organization was to do this, take an active part in shaping the VR and AR future for the better.

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WHAT DID THE BRAND AIM TO CAPTURE?

I wanted to capture the high quality work Warpin endeavours to deliver to every client. The metallic material captures the high end pioneering products we build and the iridescent multicoloured shine embodies the playful possibilities of immersive technologies. With the swirling and twisting shapes I was aiming to echo the origins of the name, so elements are “warping” into others in an ever-changing and fluid way.  

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GIVING THE BRAND DEPTH

There was some material we needed fast and this was social media and our external presentations. So I started with creating something we could begin to use immediately and build upon. You can see some of the visuals above. Lina helped me translate these brand changes to our presentations and our social media channels.

We are now working on making this a long lasting brand by giving it depth, so that the teams ideas are reflected as much as possible. I instigated and collaborated on a workshop led by Gunnlaugur in creating a team brainstorming session so that we could get everyone involved in expressing their Warpin related beliefs. The design I made for the workshop journey can be see below. 

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TO BE CONTINUED...